3/6/2024 0 Comments Biggest marlboro miles prizeEach pack counts for five miles, so you would need 440 packs to earn the right to buy the mountain bike. The only way to accumulate miles is to collect the product code symbols printed on Marlboro packages. Which brings us to a Real Math calculation of the cost of a Marlboro bike.Īccording to the catalog, the bike costs $110 in cash, plus 2,200 miles of travel in Marlboro Country. All three featured merchandise that can only be redeemed by purchasing Marlboros. The Marlboro campaign is the third major promotion of its kind since 1993. The proportion of students who view smoking as dangerous has been declining since 1993. The University of Michigan Survey Research Center's annual survey of high school students has shown that, over the past four years, smoking has been on the increase and peer disapproval of cigarettes on the wane. "It's no accident these promotions are linked to heavily advertised brands, just as it's no accident that 85 percent of young people who smoke, smoke the three most heavily advertised brands." "Kids love this stuff, the T-shirts, backpacks, bikes and things," says Novelli. In 1993, tobacco companies spent $756-million on specialty items the year before, they spent $340-million. Whatever it's called, experts say that redemption campaigns have been on the increase. "It's called "trinkets and trash,' and it's one of the big issues in respect to marketing cigarettes to kids," says William Novelli, director of the Coordinating Committee to Prevent Tobacco Use by Youth. "It's called "lifestyle advertising,' and it's aimed at creating a culture and sense of community around a product," explains Joseph Turow, a professor at the Annenberg School of Communications. So you follow the latest trend and launch a campaign to reward Marlboro smokers with goodies.
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